Beginners Guide to Marketing
By: Laurent Minguez - President
Advertising and marketing is an important part of building a successful real estate career. But for those who have just spent months learning about real estate, having to quickly get educated on marketing tactics and strategies can be a bit daunting. Don't sweat, we've got you covered with our Beginners Guide to Marketing.
- Decide who you want to market to. We know. Everybody is a prospect. Unless you have an unlimited budget however, you should narrow down who you are marketing to. Is it first-time home buyers? High end buyers and sellers? Middle-income? Deciding who you are marketing to can help you sculpt your brand and message.
- Market for the long term. You are building your brand, reputation, and how you want people to perceive you for a long-time. All of your marketing should be created with this in mind.
- Stay consistent. Develop your message and use it constantly and consistently. Perhaps it's something like "Jane Doe: With You Every Step of the Way", or "Maximize Your Real Estate Investment". In print, online, on your business cards and flyers, use the same fonts and colors. Your advertising should convey who you are and what you can do. It should look and "feel" consistent.
- Make sure everyone you meet is aware you are involved in real estate. This doesn't mean to become "that guy", but for many, their careers are a big part of who they are. There's nothing wrong with introducing yourself as a real estate agent.
- Always be marketing. Take on the frame of mind that you are always selling yourself and looking for opportunities. Always have business cards with you and in your car. Build a network of people in related businesses that can funnel prospects to you, including insurance agents, mortgage companies, and attorneys.
- Use social media. Social media is an amazing way to reach out. Instead of "selling", however, use social media to share interesting real estate related articles or to provide valuable content to your readers. Use it to position yourself as capable and helpful.
- Utilize a low and no-cost marketing strategy as part of your plan. Sure, there are times to spend money on marketing, but much of your marketing can be low or no cost. You can market yourself by getting involved in your community, helping a non-profit with a fundraiser and through joining civic or fraternal groups. This keeps you visible and builds your contact list without spending money on traditional advertising.
Most real estate agents need to be very smart and crafty about marketing. Count on Realty Scout to help you achieve more.