Industry News


Leveraging Loyalty in Real Estate

While many believe that leads and closings are the measuring stick for success in real estate, there is a growing sense that for those in the business for the long-term, loyalty may be the greatest indicator of success. For brokers, that loyalty comes from two sources, agents and clients. Why is loyalty so...

The Power of Consistency in Your Real Estate Marketing

By: Laurent Minguez, President   There is tremendous power in consistency in marketing yourself or your brokerage. Consistency in advertising is like sharpening your axe prior to cutting wood. It helps you get a bigger bang for you buck and adds long-term value in some pretty amazing ways. What Do We Mean by...

Real Estate Titles Explained: Agent, Broker, REALTORĀ®

Real Estate Titles Explained: Agent, Broker, REALTOR® By Michele Lerner | Mar 10, 2014 for Realtor.com       If you’re entering the real estate market for the first time, you may find real estate professionals’ various titles a little confusing. Sometimes consumers use these...

Understanding HOAs

Selling real estate in an average neighborhood is pretty straightforward. Get the buyer and seller to agree on a price, set a closing date and away you go. When you sell real estate in communities with a Home Owners Association however, it can add a new level of challenges. Now your buyer may have to meet requirements, even...

The Value of Community Involvement in Real Estate

Are you and your agents involved in your community? If not, you are missing out on some terrific opportunities. Here's a quick look. Community involvement is the right thing to do.  It couldn't be easier than this. Getting involved in your community will make you and your agents feel better. It's an effective...

Find The Best Broker to Work For

Professional real estate agents should always take the necessary steps to improve their sales, work environment and their attitudes. They will seek out ways to keep themselves informed and educated. They are constantly building their networks and adding leads. They will read, listen to or watch motivation materials to keep...

Master Real Estate Negotiations

By: Philip Lilavois, CEO   One of the most powerful tools any real estate professional can possess is the ability to negotiate. Excellent negotiation skills start with building your knowledge of your client and the party they are negotiating with. It is the realization that there is so much more to real estate...

Understanding Commissions

The vast majority of real estate agents make a living largely, if not totally, on commissions. How much are these commissions and who pays them? Who shares in those commissions and what is the best way to get larger commission checks? What do sellers get for their commissions and why is this form of payment beneficial to...

Real Estate Licensing Pitfalls to Avoid

You've made the decision to start a career in real estate. Congratulations! Your new career can offer new freedoms, extraordinary income opportunities and will open up a whole new set of networking opportunities. To ensure you get off on the right foot, you'll want to avoid these real estate licensing pitfalls....

Tips for Passing Your Real Estate Exam

Even after you've completed your real estate license coursework, there is still a hurdle to beginning your real estate career in earnest. That is passing the state exam and getting your real estate license. About one-third of those who take the test don't pass on the first attempt. While all states have different tests,...