Education Center
Broker/Team Leader


Why an Inside Sales Agent (ISA) Could be the Best Thing for your Real Estate Business

Successful real estate teams are rarely satisfied with the status quo. They are always in search of ways to learn more and to become more productive. These teams have success-focused atmospheres and attract better agents. They are open to change. If you are considering “the next step” for your agency, there...

How to Build a Real Estate Team

By: Laurent Minguez, President   Perhaps you are to the point where you want to build your own real estate team. What steps should you take to build your real estate team the right way? Consider the "why's" carefully. Why do you want to build or expand a real estate team? Is it so you can create a business...

Seven Intriguing Questions to Ask When Hiring Real Estate Agents

By: Philip Lilavois - CEO   You can get some interesting insights into your real estate agent candidates by asking some thought provoking questions. Here are seven intriguing questions to ask when interviewing and what you may learn from the answers you get. 1. "Can you tell me about three times when you...

Marketing to Millenials

By: Laurent Minguez- President     Much has been said and written about Millennials, the generation born between 1982 and 2004. Whatever you thoughts about this generation, for those involved in real estate, Millennials have become a huge segment of the market. It may have taken them a while to get there,...

Creating a Brand

By: Laurent Minguez - President   You may have never given it much thought, but everyday, each of us is creating our own brand. We do it by how we interact with people, what we say, what we post on social media and what we wear. We build our brand by how we treat people, our charitable and civic involvement, and...

The Power of Motivation

By: Philip Lilavois - CEO   There's an interesting aspect to motivational speakers, posters, books, and audio. You have those that dismiss them and those who embrace them. The fact is, if you were standing on a free throw line on a basketball court, it's pretty assured you would do better shooting shots if the...

The Power of Consistency in Your Real Estate Marketing

By: Laurent Minguez - President   There is tremendous power in consistency in marketing yourself or your brokerage. Consistency in advertising is like sharpening your axe prior to cutting wood. It helps you get a bigger bang for you buck and adds long-term value in some pretty amazing ways. What Do We Mean by...

Why Quality Recruiting Is So Crucial to Your Brokerage

By: Philip Lilavois - CEO   The single most important aspect of your real estate brokerage may be recruiting. Here's why. If you don't recruit the best agents, your competitors will. It helps to always keep in mind you are not recruiting in a vacuum. Other brokers are looking to improve their team. When a...